How to improve visibility for your business & grow your influence with Instagram
4 Ways to improve visibility and build your brand influence with Instagram
Our first blog post is finally online! We are so happy to share with you our branding tips to improve your marketing strategy and make your brand stand out.
WHY GROW YOUR VISIBILITY & BRAND INFLUENCE?
The most obvious reason why getting visible in your business is so important is because it helps to grow your audience and your influence which is key to growing a profitable and sustainable business!
But it’s not the only reason why it’s important :
As soon as people start positioning you in their minds as being an expert, opportunities will begin to flow and you will naturally begin to attract people who come to you to help solve their specific need.
By getting visible and aligning yourself with other influencers in your niche, you naturally begin to strengthen your brand and everything you stand for
In this post, we will share with you
4 WAYS TO BUILD YOUR BRAND INFLUENCE WITH INSTAGRAM:
SHARE PHOTOS OF YOU
Want to know something crazy? Most people’s top posts are photos of THEM, not their work. We believe that in order for people to truly connect with the work you’re creating, they first have to know, like, trust, and understand the creator.
Step out of your comfort zone and in front of that lens with a smile… because people are about to fall in love with you.
Your value isn’t found in what you’re selling, it’s found in the fact that YOU are the one selling it.
2. SPEAK OUT LOUD IN YOUR IG STORIES
SHOW BEHIND THE SCENES
Our founder never thought people would care about the house she lived in or the trips she went on but when you create a true brand (not just a business) people are invested in YOU and this does not just create loyalty, it also gives you an opportunity to tell a meaningful story in your feed, your posts, and online.
Whether you share a raw Instagram story or post a little behind the scenes magic of what you’re doing, you’ll be able to foster more connection and let people feel like they are being let in on the process.
INSTAGRAM STORIES MATTER. They create an authentic way to connect with your audience. They speak to what you’re passionate about and give a sneak peek into life behind the pretty squares.
Why? Because your followers feel like they know you. They are behind the scenes with you and are given an opportunity to be connected to your mission. They receive the privilege of getting sneak peeks and an unfiltered look at your work.
When people feel like they know you as a person, they become invested and connected in your mission!
3. STAY ON BRAND IN YOUR FEED & IG STORIES
While we love the real, unedited life moments, there is also a time and place to bring beautiful graphics and branding to your stories. There are a few keys to good branding: stay consistent, use similar colours, familiar wordings and fonts (these apply to your stories as well!)
We are not saying you have to edit perfectly made graphics for every story, but make small choices like picking cohesive filters, colors, and fonts. Creating a consistent impression will expand your brand and create a opportunity for followers to get the message behind your brand.
4. COLLABORATE WITH OTHER BRANDS & MEET PEOPLE FOR A COFFEE
Collaborating with like-minded people in your niche is essential. These collaborations will help you to build your brand influence.
It is super important that you are intentional about the relationships and partnerships you build - they must align with your audience for them to create value and to be a mutually beneficial partnership for both parties involved.
We recommend spending some time researching on Instagram compiling a short-list of people that you vibe with and who you think you could be friends with in real life.
Then start reaching out to them and asking them on a coffee date (if they are in your area) or a Skype date where you can get to know each other!
The most important thing in the initial stages is to build a relationship first. If it feels good then start brainstorming ideas on how you can collaborate together.